Bookkeeping Services

9 Signs That Your Business Needs A Bookkeeping Virtual Assistant

Usually what happens is that medium and large-scale enterprises are more capable of hiring experienced and highly skilled accountants. Small scale companies or any startups that you come across don’t have the financial resources to go that way. It is quite challenging for them to find the right talent as well given the fact that they are just starting up. They are new in the industry. But this is not the only reason that they contemplate using a virtual bookkeeping assistant. The following section talks about a lot of valid reasons why an enterprise is better off using a remote account handling assistant instead. But before that, let us understand whatever this is.

According to independent studies, more than one-third of entrepreneurs these days believe in using virtual accounts assistants. Instead of hiring a full-time employee or a staff or a team of accountants, they prefer to choose a virtual resource that has at its disposal, a combination of hardware and software tools that helps them perform the exact same duties with a lot more efficiency. A virtual setup doesn’t take up an additional desk at your workplace or demand a whole lot of cash from you.

This assistant usually works remotely and only when you need their services. They help you manage your business finance and also remind you when to pay your bills in addition to calculating your taxes, managing your transactions, keeping transparency in your financial operations, and a lot more.

Now let’s understand a few very strong reasons you should use these virtual assistants for your financial record-keeping activities.

1. Dealing With Stringent Deadlines

When you have too many meetings in your calendars or practically countless appointments to take care of throughout the day, you can never find the energy or the inclination to manage your books on your own. When your deadlines are taking the majority of your time, you could benefit a lot from outsourced bookkeepingservices.

2. Failure To Generate Revenue

If you are not able to generate enough revenue, there is no point in maintaining so many teams and employees at your workplace. Arranging for internal meetings along with performing month-end analytics and target revisions can take a toll on your resources. This is where a virtual assistant could prove useful.

3. When You Are Looking For The Right Support

When you are seeking additional help, many of your employees and associates might not be able to fit the bill. Some might be on their monthly leave or annual vacation. Some might not be available due to their previous appointments. In such a situation, a remotebookkeeping & accounting assistant is what you can rely upon.

4. Preparing To Scale Your Business?

If you are preparing to scale your business, employing more and more accountants is not the way to go. How big a team can you handle in your organization? This is why a more practical approach will be to hire an outsourcing company for your accountingneeds.

5. Dealing With Outdated Books

Do you have a lot of paperwork? Do you have any untracked receipts and overdue payments? Do you have any unreconciled statements? If yes, you are already lagging behind. You do not want this backlog of paperwork to take away all your precious time. This is the right time to think about a virtual bookkeeper for your financial situation.

6. Not Having Enough Time

This is a very simple reason and it makes a lot of sense. If you do not have enough time to keep a track of your financial transactions including your payables, receipts, bills, invoices, tax responsibilities, and other paperwork, you can hand all this over to a virtual assistant.

7. Missing Out On Tax Deductions

It is not easy to keep a track of all the tax deductions that are applicable to your business. Given all the email notifications and online subscriptions that you have opted for, it still becomes very difficult to keep a track of all of them. But a virtual assistant can do that for you without any hassle. They are skilled and experienced in the discipline. They will notify you whenever you become eligible for any tax deductions. 

8. Looking For A Break From The Grind

There comes a time when every entrepreneur feels that he is heading towards a “burnout”. This is when you think that your head is going to explode with all the responsibilities that you have to handle throughout the day. Keeping all the teams well-coordinated and overseeing a lot of their operations can take a toll on you. When you want a break from all this, a remote bookkeeping & accounting assistant can help you out. You don’t have to invest in anybody’s training modules or make them aware of your company’s policies and work culture. It is a remote service that does not require any coaching. 

9.Lack Of Confidence In Your Skills

This is an undeniable truth for a lot of entrepreneurs. It doesn’t matter whether they had taken any accounts-related course in their college days or not or if any of their subjects involved accounts. When it comes to managing the accounts of their business in real life, it can get a lot more complicated for them. This is where any business owner would start doubting his own abilities. If you feel nervous managing your finances on your own, you can always ask for external help.

Final Thoughts

The purpose ofoutsourced bookkeeping technology is to make your life easier. The purpose of this innovation is to enable you to run your business more efficiently. It is time to embrace it. It is time to welcome it into your enterprise. The more flexible and willing you are to adapt to the new ways of doing business, the easier it will be for your company to taste success.

Digital Marketing

How Online Marketing & Content Writing Adds Value to your Website

This is a modern world that demands advanced tactics for a successful business. You cannot survive in this era without having a good online reputation. Online marketing services have an inevitable role to play in the growth of any business. No expansion of business is possible without the value added by online marketing. All those social media platforms will give more credibility to your venture and make it a household name in your specific domain. So, if you are running a business or planning to get started, then make sure to have a back of a reliable online marketing service provider. Let’s understand the extensive benefits of digital marketing and content writing for your business –

1. Builds Trust & Brand Reputation – Online marketing services enable your business to interact with the right audience. This communication further promotes the trust-building and recognition process. Once your business reaches a significant level of recognition, then brand building begins. People start leaving their real-time reviews, comments, and messages on your social media handle websites and on every interaction medium possible. Eventually, this is very important for the maintenance of brand reputation. So, marketing facilitation is evergreen and always in demand until the business is up and running.

2. Derives Organic Traffic – It is an undeniable fact that deriving traffic to the site is one of the most difficult tasks to perform. The job becomes more intense when the traffic must be organic. The role of content is prominent in bringing more traffic to the website. People will understand and interact with your brand with the help of a well-written sales copy on your web page. Or, maybe some informational blogs with links might persuade them to check out your website. Content writing done with some intriguing visuals can take your website’s fame to another level. This all can be done with the help of reliable professionals who are aware of the ins and outs of the domain.

3. Improves Conversion – Distinct techniques of online digital marketing come in handy for conversions. Better ROI generation is one of the primary goals of any business and its existence. Nothing can stop your business success when strategies and tactics make it feasible for your brand to represent itself in front of the right audience. This is how the customers or clients will understand your business mission and the products, services, and facilitations you offer. There is nothing like people actually relating to the problems that your products solve. This can be shown with the help of the right content writing strategies, and as a result, you will experience high conversion rates. 

4. Influence Social Media Marketing – Nowadays it is all about smartphones. Most people own mobile and stay online for most of their day. This is where online social media marketing comes into the scene in the favour of your business. Those marketing ads can convince consumers of the right age bracket to be intrigued by your business offerings. Your business products or services will be most reachable to them via the route of social media. Another great way is that various online marketing services adopt influencer marketing. Getting products endorsed by celebrities and social media influencers takes sales to a different level. In short, if you are planning to target a significant number of interested buyers all at once, then considering social media marketing as the route is the key.

5. Converts search (and other) visitors – Converting the people who are searching or visiting your business website is one of the jobs that online marketing service providers fulfill. The idea is to showcase the credibility of your brand in every possible way. At the same time, content writing is widely used to enable the potential customer to understand the pros and cons of your product or service. There is an apt use of required marketing resources, sales processes, and modern tactics to convert all the leads generated. The best part is that your business can survive all online with no physical presence, all because of digital marketing.

6. Better customer service – With brands more connected with the audience, they have enabled them to get well-versed with their requirements and aspirations. No doubt the customer demands are rising, but the brands are aware enough to cater to them. The trends that can be on social media and the reviews that people leave online give enough idea about the business to be favourable for their customers. The involved gaps are overcome, and service quality can be uplifted with the help of interaction on social media. Once the audience gets a good quality regular product, they will definitely be willing to put their money into the premium products. So, giving better customer service is surely important and will help your business in the long run.

7. Direct Marketing – Unlike earlier times, there is no middleman involved. Digital marketing has taken over the place of all the mediators and given access to the hands of business owners just like work4you. The marketing team can directly reach out to the potential customers and uplift the entire conversion rate. Various strategies of direct marketing come in handy in order to drive revenues. So, if your business reserved a good place online, then there is no coming back. It can excel at a good pace with the help of effective content and online marketing.

If you wish to begin with a reliable online marketing service provider, then you can contact us at 1300406875.

Virtual Assistant

Things To Avoid While Hiring A Virtual Assistant

Outsourcing business tasks to a virtual assistant is one of the new norms fast spreading throughout the corporate world. It helps companies save money as well as manpower. Needless to say, it is one of the most effective ways that businesses have found that helps them manage and scale easily. Virtual assistants can be available as freelancers or through agencies. Companies that offer virtual assistance as a service often have a large cadre of qualified and well-groomed professionals ready to fit into their job description.

As a business seeking to hire virtual assistants, there are certain things that need to be considered before you put a stamp on it. The quality of the virtual assistance industry is good at the moment, but with many players entering the scene, it is surely going to go down. The service sector has this downside, and it is up to the client to get the best bargain.

Here are some things you need to look out for while hiring a virtual assistant:

Not knowing when to hire a virtual assistant

It is crucial to understand when and why you need a virtual assistant to help you with your business. If you are a business owner or a manager at a large company trying to figure out what exactly you need, here are some points that may indicate that you need a virtual assistant:

  • As a business owner, if you are not getting time for your personal life or for a vacation, you might need to hire a virtual assistant.
  • You or your team may lack some skills. This need may be satiated with the help of a virtual assistant.
  • There is simply too much for you to do, and you feel like you need more than 24 hours a day.
  • Your team is more involved in administration rather than in making core business decisions.
  • Your business is ready to scale up and work for more clients.

Not explaining your requirements properly

When you approach a freelance virtual assistant or an agency to hire one, it is paramount that you list down your precise requirements. Being vague with what you need might end up into a disaster for you and your company. A proper and detailed job description is a necessary step before going through the selection process. As aforementioned, companies often have a large network of professionals, and it is up to you to decide what kind of help you require and what your company needs at the moment. Outsourcing a certain job role to a virtual assistant also means that your team is expanding, and how you manage this change is also important.

Not understanding what virtual assistants are good at

Virtual assistance comes with its pros and cons. It is up to you to recognise these issues and cherry pick the good out of the bad. To make things easier for you, here are some things that you can trust virtual assistants to do a good job at:

  • Routine jobs like sending and scheduling emails.
  • Managing office administration tasks like keeping inventories, managing petty expenses, etc.
  • Bookkeeping like ledger keeping, trial balancing, etc.
  • Designing creatives such as banners for your website, apps, or advertisements.
  • Cold calling and customer support.

Look out for underqualified or ‘mis-qualified’ assistants

It is the responsibility of the person or company searching for assistance to take a good look at the skill set and the educational qualifications of the virtual assistant. Being impatient with your decisions before hiring someone can result in your loss of time as well as resources. After you have understood and outlined your requirements, it is important to communicate them properly to the agency. A good example of this would be a company looking for an accountant. Let’s say they hire an accountant who does not know how to work on QuickBooks. Now, the company knows that their accounts are done on this particular software, but they failed to either get this across or maybe they misjudged the virtual bookkeeper and assumed that he/she knew how to work on QuickBooks.

Lack of communication skills

This is definitely a big turn off for a virtual assistant. The problem becomes worse if you need the person to be client-facing or in some department, such as customer support. Before hiring a person, make sure that you interview them thoroughly. You may ask technical questions related to their field and, in the process, judge what their communication skills are like. Here is why communication skills are so important for a virtual assistant:

  • A client-facing person with good communication skills paints a good impression of your company.
  • Communication is also important in departments such as sales and customer support. Your sales executives need to explain clearly what the product/service is all about.
  • Internal operations become smoother if everyone is on the same page. This can only be achieved if your team has good communication skills.
  • Problem solving and brainstorming sessions become much more productive with good speakers in the room.

It is up to you to hire virtual assistants who are good at speaking and pushing the message across – the way it is intended.

Easily distracted and unresponsive

Some virtual assistants do not work as dedicated members of your company and share their time across different teams. You know this, of course, but this can turn into an issue if not addressed. Working multiple roles or at multiple companies may be distracting for the assistant – and it is only human. As a manager and a business owner, you need to seek out dedicated personnel who are capable of working as virtual assistants. You can also hire one full time.

Being distracted can also make virtual assistants unresponsive or have a casual approach towards the job. Make sure to look out for this creeping issue. Watch out and keep introspecting to see if you’re making these mistakes or not. It is important to be honest with yourself while managing a business. The purpose of outsourcing your tasks to a virtual assistant is to scale up your business instead of adding more issues to it.