Digital Marketing

How Online Marketing & Content Writing Adds Value to your Website

This is a modern world that demands advanced tactics for a successful business. You cannot survive in this era without having a good online reputation. Online marketing services have an inevitable role to play in the growth of any business. No expansion of business is possible without the value added by online marketing. All those social media platforms will give more credibility to your venture and make it a household name in your specific domain. So, if you are running a business or planning to get started, then make sure to have a back of a reliable online marketing service provider. Let’s understand the extensive benefits of digital marketing and content writing for your business –

1. Builds Trust & Brand Reputation – Online marketing services enable your business to interact with the right audience. This communication further promotes the trust-building and recognition process. Once your business reaches a significant level of recognition, then brand building begins. People start leaving their real-time reviews, comments, and messages on your social media handle websites and on every interaction medium possible. Eventually, this is very important for the maintenance of brand reputation. So, marketing facilitation is evergreen and always in demand until the business is up and running.

2. Derives Organic Traffic – It is an undeniable fact that deriving traffic to the site is one of the most difficult tasks to perform. The job becomes more intense when the traffic must be organic. The role of content is prominent in bringing more traffic to the website. People will understand and interact with your brand with the help of a well-written sales copy on your web page. Or, maybe some informational blogs with links might persuade them to check out your website. Content writing done with some intriguing visuals can take your website’s fame to another level. This all can be done with the help of reliable professionals who are aware of the ins and outs of the domain.

3. Improves Conversion – Distinct techniques of online digital marketing come in handy for conversions. Better ROI generation is one of the primary goals of any business and its existence. Nothing can stop your business success when strategies and tactics make it feasible for your brand to represent itself in front of the right audience. This is how the customers or clients will understand your business mission and the products, services, and facilitations you offer. There is nothing like people actually relating to the problems that your products solve. This can be shown with the help of the right content writing strategies, and as a result, you will experience high conversion rates. 

4. Influence Social Media Marketing – Nowadays it is all about smartphones. Most people own mobile and stay online for most of their day. This is where online social media marketing comes into the scene in the favour of your business. Those marketing ads can convince consumers of the right age bracket to be intrigued by your business offerings. Your business products or services will be most reachable to them via the route of social media. Another great way is that various online marketing services adopt influencer marketing. Getting products endorsed by celebrities and social media influencers takes sales to a different level. In short, if you are planning to target a significant number of interested buyers all at once, then considering social media marketing as the route is the key.

5. Converts search (and other) visitors – Converting the people who are searching or visiting your business website is one of the jobs that online marketing service providers fulfill. The idea is to showcase the credibility of your brand in every possible way. At the same time, content writing is widely used to enable the potential customer to understand the pros and cons of your product or service. There is an apt use of required marketing resources, sales processes, and modern tactics to convert all the leads generated. The best part is that your business can survive all online with no physical presence, all because of digital marketing.

6. Better customer service – With brands more connected with the audience, they have enabled them to get well-versed with their requirements and aspirations. No doubt the customer demands are rising, but the brands are aware enough to cater to them. The trends that can be on social media and the reviews that people leave online give enough idea about the business to be favourable for their customers. The involved gaps are overcome, and service quality can be uplifted with the help of interaction on social media. Once the audience gets a good quality regular product, they will definitely be willing to put their money into the premium products. So, giving better customer service is surely important and will help your business in the long run.

7. Direct Marketing – Unlike earlier times, there is no middleman involved. Digital marketing has taken over the place of all the mediators and given access to the hands of business owners just like work4you. The marketing team can directly reach out to the potential customers and uplift the entire conversion rate. Various strategies of direct marketing come in handy in order to drive revenues. So, if your business reserved a good place online, then there is no coming back. It can excel at a good pace with the help of effective content and online marketing.

If you wish to begin with a reliable online marketing service provider, then you can contact us at 1300406875.

Digital Marketing

5 Must-have SEO Automation Tools and Their Benefits

A rigorous digital marketing process that works on a collaboration of tools and software to organize specific SEO tasks is called SEO automation. This process is meant to decrease the amount of manual work which is necessary for SEO campaigns and also assist in brisk the efficiency and bringing some improvement in development. However, if a person utilizes SEO virtual assistant  properly, then it can be taken as the best thing in automation. It submits the most outstanding results for business development.

Getting SEO results manually is a time-consuming task and it needs a sheer investment of effort. It takes hours and hours to spent monitoring links and strategizing backlink analysis. To make their business a huge success, many enterprises are in search of tools that can automate their tasks with efficiency and reduce their efforts.

In the world of digital marketing, SEO automation is an intriguing and revolutionary development because of its hefty benefits. This development is huge and while introducing itself among SEO professionals like digital marketers, businesses and other agencies, they have instantly acknowledged its importance. Whereas, many superior quality SEO services are generally expensive and difficult to access as well since they are under the intense requirement of time commitment and technical expertise. All the newcomers, who recently got acquainted with SEO, find it a little difficult to understand the part that how much effort it takes to extract the actual results.

Fortunately, while saving an abundance of time and money, you can properly utilize SEO tools that can thoroughly assist and guide you to the journey to reach the top of the SERP. One of the benefits of virtual assistants is that it allows you to avoid mentally strenuous and monotonous tasks such as competitor monitoring, backlink analysis and rank tracking. To suffice all such requirements Work4you comes as a big time saviour to assist in all virtual straining tasks.

In the presence of a sheer quantity of automation tools out there, feeling overwhelmed is quite normal! Before you jot down some tools and select any specific one, there is a notion to be followed that all the tools have their speciality and they may strain on one specific task only. On the other hand, some tools are very comprehensive, so you need to examine this on priority what you are likely to achieve from that tool particularly.

When clients are firm about the outcome, they have in their mind they can extract maximum productivity from a single tool. There is a piece of advice that you all need to follow before choosing any tool that automation is purposely designed to assist you in some tasks, not taking over the entire project. Let’s check which are the most prior tools of SEO automation that can bring you success in digital marketing.

1. Botify

If you are looking for such an automation tool that provides you with a platform to generate revenue, revolutionize your organic search techniques, and substantiate unknown ROI to stakeholders. Fortunately, Botify winds up your search because it has established itself based on a track record in providing recognition to top brands while optimizing their website. The brands which have a long-time association with Botify are L’Oreal, The New York Times, Expedia and Marriot. These are the world-famous brands that are driving an endless number of visits and billions of dollars from just an organic search.

Now, there must be a thought striking to the mind that what is so different Botify is implementing which is attracting all huge enterprises? The answer is that Botify delivers organic search results through some unconventional techniques in two ways. The foremost method is a full-funnel, instead of the rankings-first approach it implements a URL-first approach. Rather than giving your complete dedication to metrics that came from crawlability to income, Botify emphasizes making things simple and easy to understand in terms of quantifying the direct influence of organic search.

Another way is to holistically leverage the web data. This data includes client’s data, competitor and SERP data, it has many advantages like it being very timely, accurate and having absolute relevance to the clients. Botify is such an enterprise-oriented SEO platform, which is using the client’s proprietary data. Later, incorporating the first-part data approach to determine the specific problems about the site to the clients.

Botify’s unusual unified data model collaborates four different types of information. All businesses require to transform their organic search into that platform which is efficient, the measurable source for traffic and revenue generation. While considering the best part of Botify, it is that kind of tool that initiated a commonly comprehensive search analytics platform. Its cloud-based crawler is the fastest and most powerful in the SEO automation market. Clients can take benefit of Botify for analyzing the architecture of the website in terms of SEO, searching and correcting indexing issues, recognizing highly trending keywords and many more, when there is an endless amount of data present at the client’s disposal.

2. Sitebulb

Another tool on the list is Sitebulb, this tool is not just a website crawler. It analyzes data from an SEO perspective and gives thorough guidance about the process of delivering actionable website audits to business clients. Sitebulb has been an award-winning software because it can crawl any website, any time, along with state-of-the-art crawling technology and JavaScript rendering.

However, people have made a comparison that Sitebulb and Screaming Frog are identical tools and work in the same way. Yes, it is true but in gobbling the market share of the company only. Although it is a great achievement, some of the tools which are quite popular, functional and versatile in Screaming Frog lacks in few key elements. Whereas, Sitebulb has identified and improved those tools and made a better version of all of them.

Sitebulb outstandingly creates a bridge to fill in the gap between desktop crawlers and enterprise crawl solutions. It can also explain some professional names in simple and understandable terms. In terms of resemblance with Spider Frog, Sitebulb has everything very easy and understandable, on the contrary, Spider Frog interface looks very intimidating which gets a little difficult for people to understand. The features which make Sitebulb one of the best in SEO automation are:

  • Cross-metric analysis
  • Scheduled/Queued crawling
  • Crawl data visualization
  • Outstanding crawl customizations
  • Cross-metric analysis
  • Project and audit organization
  • No-limit usage due to leveraging desktop resources
  • Amazing price point

This tool has many features and it is available at a very affordable price as compared to others.

3. Brightedge

Brightedge is a standardized SEO virtual assistant on a single source of truth to fulfil all the client’s reporting needs.  It has completely customizable and automated dashboards all across the digital marketing team and executive staff. The key features of Brightedge are to check the performance of content reporting in one place across clients’ sites, keywords, backlinks, traffic and conversion metrics, and find out competitors across search engines, devices, and geographies. Brightedge eliminates the guesswork from content performance. In addition to that, there are certain areas like difficulty in getting search volume, competitive landscape which is offering a customized and prioritized plan of attack measuring them to get improved. Brightedge provides analytics and recommendations for customers’ entire keyword footprint while automating the whole manual process of keyword optimization. It has surpassed all best practices to optimize keywords strategically which other tools don’t do.

4. Semrush

Semrush is such a tool, which is versatile with many helpful features you can utilize to automate daily routine SEO tasks and bring improvement to clients’ SEO campaign efforts. You can save ample time using this SEO marketing automation tool to search top keyword opportunities, track Google rankings, analyze competitor performance, and automate custom reports.

Semrush’s keyword magical tool is perfect for researching relevant Google keyword ideas. It monitors the end number of keyword rankings on Google’s search engine result pages with the help of its daily rank tracking updates. This is a program automated site that audits to scan your site for hundreds of potential SEO issues and errors. It gives timely suggestions and recommendations for content optimization.

It has been associated with many renowned brands like Samsung, P&G, Walmart, Decathlon, Tesla and Apple. This tool also helps monitor brand mentions while featuring in the brand campaigns all across the web in different parts of the country. The most common feature of Semrush is that it explores competitor domains and earn insight into their authority, organic traffic, keyword rankings, top traffic-generating keywords and web pages, and at last backlink profiles. It manages social media while tracking the profiles of multiple companies and getting detailed analytics for your Facebook, Instagram, and Twitter accounts.

Semrush offers local SEO tools to automate the invention and updating of business listings. Clients can also incorporate Google Business Profile, track and respond to reviews across multiple platforms. At last, Semrush has a collection of SEO reporting tools with options to automate sending PDF reports via email on a daily, weekly, or monthly basis. It can also pull data from other sources like Google Analytics, Google Search Console and Google My Business.

5. Ahrefs

Some people consider that SE Ranking is a much better tool than Ahrefs, but this is not true. Most of the people have put SE Ranking on the top of their list in best automation tools, but it is not even in our list. The reason behind that is a comparison conducted between both the tools and the results were shocking. Where SE Ranking can provide you with only 7 billion keywords from the keywords database, Ahrefs has a database of over 20 million keywords. So, the difference is very evident.

Ahrefs can provide a complete breakdown of outbound links, which no other tool provides. Its content explorer let the clients discover and analyze top-performing content on each topic. One of the brand-new tools of Ahrefs is the rank tracker which can act as the best SEO virtual assistant for many businesses to improve their SEO campaign. Four exclusive pieces of information are available on the rank tracker dashboard of Ahrefs that is Competitors Tab, Pages Tab, Metrics Tab and Grossing Tab.

However, this tool provides more information than the other top-ranking tools in terms of digital marketing. To get exclusive services from us, please do contact us and let us wave off all the stress of your business administration.

Digital Marketing

How to elevate digital marketing through usergenerated content

In the current era, user-generated content has become a prominent part of the content writing marketing strategy where clients are ready to enthuse about your services or products online.The content that is created by the users of a brand is referred to as user-generated content. The type of content can vary from reviews, comments, blogs, a podcast, or any image or video for social media posts update. If it involves your brand, and none of the employees or affiliates have created it, it’s user-generated content.

1. Social Media Campaigns

Social media is the perfect place to boost digital marketing strategies. This place is meant to amplify your reach, connect with the audience, and measure the vision of the brand. Consider your audience and goals when doing content writing and selecting a social network. Fortunately, choosing a network and creating a social environment not only deliver content but engage with your customers there, assist you to stand out from the competition, and nourish long-term relationships. To engage customers you can use hashtags, create innovative contests, and give rewards to them. Such social media campaigns always allure the customers about the brands and Work4you has been constantly taking advantage of this source.

2. Reviews

Did you know reviews can also be utilized as user-generated content? It’s perhaps the strongest strategy in content writing that most brands avoid. More than 70% of consumers have shared that they always prefer to check the product reviews before purchasing anything. Reviews present to your potential customers that your offerings are trustable.

Ratings and reviews can help you escalate traffic to your website, construct dependability and encourage conversion rates. You should persuade your customers to leave reviews about your brand, you should provide a platform to write reviews on your website, social media, or third-party review sites like Google, Yelp, etc. Whether it is on-site or off-site both user-generated reviews are vital when it comes to conversions.


Are you collecting clients’ testimonials? If not, you are missing out on an opportunity for getting the best digital marketing SEO Services. Word-of-mouth recommendations from friends and family have much worth than gold. Whether you are selling an online course or a physical product, testimonials from actual customers can go a long way in booming your sales because it is one of the best ways to use digital marketing through content writing.

4. Collaboration and Attention on Community

One of the best things about content writing is the way it lights up engagement and strengthens the community.

Receiving a mention or repost from a brand name is just the perfect surprise and joyful moment for the consumers. These collaborations not only assist in building a bridge between brand and customer but also unveil your audience to new people and content.

In content writing, you have to create a persona for your brand, as well as a connection between customers and advocates, User-generated content is the glue, which is bringing new people together through interactions and building bridges from those conversations to the brand. It also creates credibility, and if done accurately, you can utilize the users down the digital marketing funnel, just like Work4You.

5. Crowdsourcing

Crowdsourcing is applied to many business problems which are as distinctive as designing toys and T-shirts, organizing stock funds, circulating traffic updates, aggregating news, and another kind of content which as maintaining virtual environments or selling goods and services.

Many new startups and establishments like Work4you which came into existence mainly rely on crowdsourcing to either reduce the cost or generate revenue from these opportunities. Crowdsourcing is not just a tool, it can also be utilized to determine philanthropic, scientific, and governmental dilemmas.

6. Comment Marketing

Comment marketing seems like this method of digital marketing in SEO services which was only in the dormant phase for a few years. In present times, comment marketing suddenly searching takers and colliding around with modern and advanced means of marketing online. Today, each profile for leaving comments is a link in itself. In a nutshell, blog comments are a very useful tool and you need to use them carefully to boost the benefits of digital marketing.

7. Webinars

Webinar marketing is a set of techniques that is aimed at promoting specific goods and services, amending brand awareness, entertaining, and giving knowledge to the spectators with the assistance of webinars. Hosting webinars is like providing a platform to showcase expertise in a specific field and nurture leads.

Unlike advertisements, webinars are not obtrusive at all, people are keen to learn the knowledge which has been shared on the webinars. In the context of people’s interests, you can take time to pitch the idea to sell the products or services.

8. Forums

As a content writer in digital marketing, it’s not just enough to be up-to-date about the latest progress, but you need to enhance your competitive edge.  Although it is not sufficient for you to follow the news regularly, also it is essential to participate in discussions with like-minded people. The main role of forums is to raise questions, share your thoughts and assist in the development of self and business. You need to discuss with people who fill you up with reliable advice and also to achieve deep insight into digital marketing.