Social Media: A Boon Or Bane For Your Business?

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Digital Marketing

What seems to be the need for social media marketing for your business? Is it the need of the hour? Is it just a trend that every enterprise seems to be following? Is it a necessity or just one of the options that we have at our disposal to market our brand?

The advent of the internet and its widespread use across the globe have necessitated that you employ social media marketing techniques. It is a great way and one of the most effective ones to connect with your audience and educate them about your brand. The following section talks about why there is a clear need for social media marketing for your business in the present time and age:

1. Brand Awareness  

There are several social media platforms across which you can create your brand presence quite easily. You can keep your audiences updated on what your company is all about. Whether it is Facebook, Instagram, LinkedIn, Google+, or Twitter, your target market is active on the majority of these platforms. It is a wonderful way to stay connected with them and build awareness about your brand without much effort.

2. Lead Generation  

Social media marketing gives you an opportunity to generate useful and cashable leads. This is how you trend. This is how you collect data and turn your prospects into potential customers.

3. Lead Nurturing  

Lead nurturing is not only the job of a well-designed website with the shortest loading times. Lead nurturing is also something that you can do with a remarkable social media presence. It helps you build stronger relationships with your customers and prospects. This is where you turn your potential customers into loyal consumers.

4. Ability To Market And Promote  

Clearly, this is a platform that allows you to promote your products and services. You can keep a track of all the key performance metrics to keep your marketing strategy effective and relevant. Social media engagement is a key ingredient that helps you market your brand like a leader.

5. Brand Authenticity  

Your customers are looking for a brand they can trust. The only way to earn their trust is to come across as an authentic and customer-centric brand. Social media gives you this opportunity like no other platform.

6. Thought Leadership  

With Facebook, Instagram, LinkedIn, Twitter, Google+, and several other platforms you have a terrific opportunity to influence their purchase decisions. You can establish yourself as a community influencer and industry leader. This is where you will be using your high-quality and relevant content regularly to educate your prospects. It is one of the most effective ways to not just keep your audience glued to your brand but also to solve their various problems and issues.

7. Expanding Your Audience  

 If you have ever thought of using a social media virtual assistant, this could be one of the best tricks to expand your audience base. It is not practical for an entrepreneur to stay online 24/7. But a virtual assistant is capable of doing more than that. It can easily help you expand your audience base significantly by staying connected with them round the clock and addressing their concerns whenever they have any. Once you learn how to solve their problems using this virtual AI-enabled assistant, you can take a deep breath and let the algorithm do its job. This also enables you to expand your consumer base across the country and throughout the world.

8. Staying Relevant  

Experts say that if you want to stay on top of the mind of your consumers, you must stay relevant. This means that if you want to be the most preferred choice of your customers, you must provide them with what they need. Customer insights and analytics are a great source to understand what their wants are. Social media helps you collect that critical knowledge so that you can come up with better products and services that satisfy their needs like no other. This helps you stay relevant. This secures you a spot in the memory of your customers for a long time because they relate you to a product that not only addresses their pain points but enriches their lives as well.

But are there any demerits of using social media marketing? Is there a thing called too much social media? Every coin has a flip side to it. Let’s understand what the flip side of social media marketingcan be for your business:

1. Time Consuming

Using social media is time-consuming for sure. As pointed out earlier, you cannot possibly be thinking that you will be able to sit in front of the computer following all your customers and addressing all their concerns 24/7. It can be a little tiring but then this is why social media virtual assistants exist.

2. Negative Feedback

Negative feedbacks and trolling are an inseparable part of social media. If you exist on these platforms, you must be prepared for everything. There will be complaints, negative reviews, arguments, bad ratings, good ratings, and a lot more.

3. Lower Return On Investment

Some businesses argue that it has a very low return on investment. But then, there is very little investment, to begin with. However, it is an argument that may stand true for you if you consider investing time equivalent to investing money.

4. Potential Of A Security Breach

Well, there is a little bit of risk attached to the use of the internet in any case. Social media accounts and applications are not very water-tight to be fair. They can be quite prone to hacking, viruses, malware, and other issues as well.

5. Spread Of Misinformation 

People like to spread misinformation. They like to quote from different sources without verifying that information and tag you with it. They think less when they post and enjoy more when they see sparks fly. 

Final Thoughts

In the end, the cons or risks attached to social media marketing are something that every brand has to deal with. It is not a deterrent or a factor that should prevent you from using social media to further your business. Clearly, social media marketing has more pros than cons. You only have to find the right marketing mix to put out there on your social media platforms. Remember, you cannot please everyone but you can definitely make a major chunk of your consumers happy. Where social media is a blessing in the disguise, and Work4You is the only option which can always at the upfront to provide you maximum benefits of it.